Categories
Business

1 Billionth iPhone – Top 3 reasons how Apple made it

1 Billionth iPhone – A Dream, even Apple never Anticipated

Ever since the Apple’s iconic device, iPhone was released in 2007, it had become the most sold product in the planet surpassing even the Rubik cubes which once held the record of most selling product. Apple itself wouldn’t have anticipated hitting such an incredible target 9 years back – 1 Billionth iPhone.

Since its release in 2007, Apple has rolled out various models in the series and even before a decade is over, it had sold its one billionth phone, setting a record tough to break for anybody. (If you take into account the unofficial Chinese versions of the phone sold, it would add significantly to the count)

Hard to imagine the numbers? Just dwell in the magnificence of Milky Way galaxy for a moment. It is said to have 100 billion stars! Think how it is for Apple to have sold 1% of the total number of stars in this galaxy? That’s tremendous. Isn’t it? No wonder Apple made it to their 1 billionth phone.

Wondering how many zeros a billion would have? Here it is.

More interesting is that Apple just has 18% of the smartphone market, comparing it to 74% of what Android has. How was Apple able to write a success story so phenomenal just holding a small slice of the market? With a mere 18% of the smartphone market, it takes 92% of the smartphone profits globally. That’s impressive. With the fact that Apple’s profits are higher than the GDP of some countries (including that of HongKong), one can just imagine the magnitude of their profits and all those crazy people behind Apple’s gadgets after selling its 1 Billionth iPhone.

Though most of the profits are contributed to the high price tag of iPhones ($624 per device on average), what made these many people buy the device at such a high price tag?. Or if you put this question the other way round: What makes so many people almost addicted to the device, nearly ignoring the price tag? The success of Apple as a brand lies in finding an answer to this question.

So, what made Apple so successful? What made Apple the most valuable company in the world? Here are the top 3 reasons what made Apple place its golden imprints in the history of corporations and also in the history of 21st century too. There are certainly other reasons too, but these are the ones every company should take lessons.

  1.  Keeping the end user always in mind:

Apple always keeps the end user in mind while working on a product. A product which one can’t live without. Apple engineers who create the product, actually make it for themselves. So they know what they need. Moreover, their products have always been easy to use and they don’t confuse the customers with unlimited variations/models of the same product. Keeping it simple and straight for the comfort of the customer. If you have ever been into an Apple store you will feel the difference. The in-store experience you take with you when you leave added with an exceptional customer support is again something Apple delivered with the customer in mind. Always keeping in mind the customer and the genius technical brains – those product developers – being themselves a customer for their products should be the top secret to Apple’s success.

  1.  Thinking years ahead – may be a mantra for selling its 1 Billionth iPhone

Whether it is design or the features or the ease of use, Apple stays miles ahead of the competition. Apple always comes up with a product at least 2 years ahead. (If not ‘Light Years Ahead’ as their slogan goes). This is something their competitors are finding hard to beat. That is, an iPhone released today in the market would have been designed and ready 2 years back! Apple always thinks about the future when it comes to designing life changing gadgets, whether it is an iPod, iPad, iPhone, Mac or whatever this holds true.

  1.  Only attempt if they can make it better:

It would be surprising to know the fact that Apple has never invented any product in the past decade. Whether it is iPod, iPad or the iPhone it is a re-invention of an already existing product. They took a product already in place and made it far better that nobody else could think of, even the original inventors. Apple has a practice of taking up things, only if they strongly believe that they can make it better beyond anybody’s imagination.  Else they wouldn’t even attempt.

Under Tim Cook’s leadership, Apple has grown to limits that even Steve Jobs himself wouldn’t have expected. However, Steve is right in deciding his successor just a couple of weeks prior to his death. Cook has proved that Steve made the right choice.

It’s not yet certain to what heights Cook can take Apple without Steve Jobs. The company is yet to have a breakthrough innovation which Steve is always passionate about. Adding to that gloom, Apple has reported a declining sale of iPhones in the last quarter but however, Cook is trying to reverse this rare decline that has happened. We are not sure if Cook will succeed, but Apple as a brand is sure to take it and win the race with iPhone 7 launch fever already hitting the streets. After all, Apple is still the biggest company in the world by market capitalization.

Celebrating of the selling of  1 Billionth iPhone.

 

1 billionth iphone

 

 

 

Categories
Business Digital marketing Entrepreneurship SEO

Hiring SEO Expert

Hiring SEO Expert !!!

 

With the growth of internet and mobile users, the way business happens has dramatically changed with worldwide implications, especially during the past few years. Digital marketing plays a major role in the way business happens in the current scenario. This being the case, many Digital Marketing Agencies have mushroomed of late. But the major challenge many entrepreneurs face is hiring the right talent, especially hiring SEO expert. It’s always a bottle neck for the digital marketing companies to hire people possessing right skills, and several reasons can be attributed to this. The hiring process itself is a major cause of worry. Having more than 4 years of experience in running a successful digital marketing company, I have a very useful idea to share with you. This will really ease the process of hiring the right talent, especially an SEO expert.

Hiring SEO Expert

Questions to ask when hiring SEO Expert

 

1. Can you guarantee # 1 position in popular search engines like Google, Bing and Yahoo?

If the answer is a confident and spontaneous YES you need to be extra cautious. This is because no one can ever guarantee # 1 position in any search engine because the string lies with the relevant search engine itself. However, with meticulous efforts and best SEO practices (forget Black Hat) it is possible to achieve numero uno status.
Our team has got  #1 results for more than 100 keywords (a perfect mix of short and long-tail keywords), and one such example is for the keyword ‘tshirts’ – www.tshirts.in has achieved the first position in Bing and Yahoo as well. (This was achieved after a gruelling 100-day marathon effort). In short, no one can promise results off-hand. The next time someone makes a tall claim like this you need to be wary.

 

2. What will he/she do to improve the web rankings?

This is a very generic question that helps you understand the candidate’s knowledge levels. The most appropriate answer would be when he or she talks about On Page Optimization, Off Page Optimization, SEM and SEO. You know he or she has some stuff.

3. Would they stray beyond the guidelines just for the sake of producing results?

SEO can be broadly classified into two types. White Hat SEO and Black Hat SEO, and as the names suggest, White Hat is desirable and Black Hat should be avoided at all costs. Google, which is the undisputed ruler of the web has given some wonderful guidelines to help websites achieve good ranking by legitimate means. These guidelines are spelled out in Google Webmaster Guidelines. If anyone violates these guidelines, especially the Quality Guidelines, just for the sake of producing results, you certainly don’t want to hire this person. Remember, once Google penalizes you for Black Hat SEO practices, it is almost impossible to regain status quo for your website. Hence, ensure that the person you are looking to hire involves in only legitimate activities that help you achieve good ranking, and can never jeopardize your website.

These questions are kind of essential in the process of Hiring SEO Expert.

The ultimate tool for testing and Hiring SEO experts

 

Many a time it happens that the person conducting the interview is not as competent or well-informed as the candidate (in that particular field). This is often true with small startups and small or medium sized companies.

There is an effective solution for this too.

This is apart from the questions you ask, a trump card in Hiring SEO Expert.

The next time someone walks into your office looking for the job of an SEO analyst don’t hesitate to ask the person to complete this comprehensive 50-question SEO quiz by MOZ. Allow not more than 30 minutes, which is actually double the time MOZ allows.
If the candidate manages to score 60% and was able to reason out the choice of answers, well yeah! You can hire the person as he or she knows the stuff.

This quiz apart from using it in the process of Hiring SEO Expert, it can also be used as a litmus paper test to test your knowledge in SEO.

 

Below is the link for the MOZ SEO Expert Quiz

 

http://moz.com/seo-expert-quiz

Well, hope this information would ease up the process of  Hiring SEO Expert, the next time.

Categories
Computers Entrepreneurship

My Lotus News Television Interview

Lotus News Channel has invited me to speak on their program “Aduthathu Enna(What’s Next) ” . This was kind of an formal talk about the latest computer technology, careers in the field of computers, etc…

Categories
My Poems

To My Wife !!! On the New Year…

The meet of Her 

Was a sweet spur

To me and my mind

It was one of a kind

Sweet was she

But speech never came from me

She uttered the mystical words

That which hath the magical chords

I write on the new year

To express that wanted you to be here

I am proud to be in your life

Well !!!  Indeed ., I adore you my wife . . .

Categories
My Poems

என் தங்கைக்கு !!!

I have a beloved person, she was very much interested in Yoga. She was a B.Sc Zoology graduate. But owing to her significant interest in Yoga, she decided to pursue a degree in Yoga ., i.e. M.Sc Yoga at Mangalore University of Yogic Science. She has to leave her family and home town to pursue her degree. I could feel her thoughts at that juncture and  I wrote this piece of poem at that context.

 

அவள் மனதில் ஒரு விந்தைதான் ;

அதை சொல்லாதது என் தங்கைதன் .

ஆழ்ந்து அதை ஆராய ;

பின் கவிதையாக வரைந்தேன் நான் மெதுவாக …

 

கலையை.,  யோக கலையை அவளும் காதலித்தாள் ;

பின்பு கலப்புத் திருமணமும் செய்ய முடிவெடுத்தாள் .

பெத்தெடுத்த தாய் தந்தை, பித்தாகக் கிடக்கையிலே ;

புகுந்த வீடு செல்ல அவள் முடிவெடுத்தாள் இறுதியிலே .

 

மென்மையான பெண்ணவழுக்கு கணவன்-தணை காண வேண்டும் ,

பிறந்த வீடும் பெற்ற தாயும் பிரியாத வரம் வேண்டும் .

மங்கலுரு செல்ல அவள் மன்மின்றி முடிவெடுக்க ,

அவள் அம்மை அப்பன் அவள் முடிவை வேறு வழியின்றி செவிமடுக்க .

 

வந்ததந்த தருனம்தான் ; பிரிந்து செல்ல நடுக்கம்தான் .

இரு வருட அவகாசம் அவள் கொடுத்தாள் தன் கணவனுக்கு ,

இறுதியாக திரும்பிவந்து பெற்ற கடணையும் முடிப்பதற்கு .

 

மாதம் பல ஆயின மங்கை மண வழ்வினிலே,

பிள்ளையையும் ஒன்றை பெற்றெடுத்தாள்

M.Sc என்ற பேரினிலே . . .

 

 

 

Categories
Yoga Yoga for Cyber Stress

Physical Stress

Physical stress is the one which are caused by  the disability due to trauma , burns, sports injuries etc. Physical stress can be cured easily by various treatments. In yogic point of view, physical stress is the one which leads to the psychological stress. So it is mandatory that the physical health is taken care.

Categories
My Poems Uncategorized

Lonely Moon

I wrote this  when i was studying in my 11th standard.  This was my first attempt to write in English.

 

How are you ..?

Here I am too

Like the moon

Ill be lonely soon

In the noon

With my spoon

I pick my bowl

With your thoughts I haul

You are my life , i adore you my wife

On thy lap i lie, to reach out of the sky

Without thee , in a real time you see

The dreadful bee and withering me

Are same and are of no fame

I’ll wait for thee , but death awaits for me see

Come come come to adore me

Or take my life along with thee

 

Just come here just to bid me bye

Or come at least when i die

                                                                            – Fazulul Rahman N

Categories
Computers

Need for a Computer

It is utmost necessary that we all know the need of a thing that we possess. For instance, every one can clearly define the need for a motor cycle because it is specifically designed for the purpose of locomotion. Where as, when we consider a computer, it has got umpteen number of features and that make us confounding about its usage. To address this issue and to exploit resources provided by a computer, one should have a very clear understanding about the functionality and possess clear goals about, what are the things that one wants from a computer ?
Further to provide a clear idea, let us classify the need for a computer, i.e. Why do we use a computer ? The major reason why we use a computer can be broadly classified into,

  • Profession – (Official activities like e-mail communication, documenting, accounting , programming , multimedia editing , designing  etc…)
  • Personal -(Personal finance accounting, surfing, online purchase, communicating with friends, work with their avocation, social networking etc… )
  • Learning– (Online journal, news reading, educational videos, learning tutorials, Wikipedia , experimenting with various tools etc…)
  • Entertainment – ( Playing games, listening to music, watching movies, viewing photographic images etc… )
  • Storage – (Of course we have migrated to digital storage and have got piles of data to store and retrieve every day)

Here i recommend the new computer users to list out their need for a computer. So once we become clear about the need for the computer, we next move on to software that will accomplish those tasks effectively , because computers generally  come loaded with very basic software that do most of the generalized work. In order to accomplish the specific and extensive tasks like accounting or designing or stock market trading, etc… , there are specialized software available in the market both for free as well as paid .

In the next post on computers category ill suggest the best software for each and every specific domains.

 

Categories
My Philosophy My Quote

Jack of all trades…

We have come come across this quote very often,

Jack of all trades is master of none.

In this present world, to sustain the competition and to surge forward one needs to have a bunch of talents. For instance one needs to know computers irrespective of his career which he opts, one should know driving , should know to communicate in English,  etc . . . this list counts and goes on. It is also mandatory that a person needs to be a master of  one particular field and he should excel in it. Pondering on this fact, i have come up with a quote..,

Being jack of all trades is not a crime , provided you are a master of ONE.

 

 

Categories
Yoga Yoga for Cyber Stress

Stress !!!

In the present world of technology, stress is one of the major problems which is to be certainly addressed. Stress might seem to be a simple problem but if it is not taken care, will lead to devastating consequences. Stress can be generally classified into three major types, PHYSICAL,PHYSIOLOGICAL and PSYCHOLOGICAL. Stress is more common among all the people, but from the recent studies, it is to be noted that people working in computer based industry (IT INDUSTRY) are the most prominent victims of stress. People working in IT industry, often forget to take care of their personal health. And there are few more people who do care about their health, but do not effectively manage it. In the former case, they do not find time. Where as in the latter case they are not aware of the effective techniques for maintaining their sound health.