1 Billionth iPhone – Top 3 reasons how Apple made it

1 Billionth iPhone – A Dream, even Apple never Anticipated

1 Billion iPhones Sold
Apple sold 1 Billion iPhones and makes a record

Ever since the Apple’s iconic device, iPhone was released in 2007, it had become the most sold product in the planet surpassing even the Rubik cubes which once held the record of most selling product. Apple itself wouldn’t have anticipated hitting such an incredible target 9 years back – 1 Billionth iPhone.

Since its release in 2007, Apple has rolled out various models in the series and even before a decade is over, it had sold its one billionth phone, setting a record tough to break for anybody. (If you take into account the unofficial Chinese versions of the phone sold, it would add significantly to the count)

Hard to imagine the numbers? Just dwell in the magnificence of Milky Way galaxy for a moment. It is said to have 100 billion stars! Think how it is for Apple to have sold 1% of the total number of stars in this galaxy? That’s tremendous. Isn’t it? No wonder Apple made it to their 1 billionth phone.

Wondering how many zeros a billion would have? Here it is.

More interesting is that Apple just has 18% of the smartphone market, comparing it to 74% of what Android has. How was Apple able to write a success story so phenomenal just holding a small slice of the market? With a mere 18% of the smartphone market, it takes 92% of the smartphone profits globally. That’s impressive. With the fact that Apple’s profits are higher than the GDP of some countries (including that of HongKong), one can just imagine the magnitude of their profits and all those crazy people behind Apple’s gadgets after selling its 1 Billionth iPhone.

Though most of the profits are contributed to the high price tag of iPhones ($624 per device on average), what made these many people buy the device at such a high price tag?. Or if you put this question the other way round: What makes so many people almost addicted to the device, nearly ignoring the price tag? The success of Apple as a brand lies in finding an answer to this question.

So, what made Apple so successful? What made Apple the most valuable company in the world? Here are the top 3 reasons what made Apple place its golden imprints in the history of corporations and also in the history of 21st century too. There are certainly other reasons too, but these are the ones every company should take lessons.

  1.  Keeping the end user always in mind:

Apple always keeps the end user in mind while working on a product. A product which one can’t live without. Apple engineers who create the product, actually make it for themselves. So they know what they need. Moreover, their products have always been easy to use and they don’t confuse the customers with unlimited variations/models of the same product. Keeping it simple and straight for the comfort of the customer. If you have ever been into an Apple store you will feel the difference. The in-store experience you take with you when you leave added with an exceptional customer support is again something Apple delivered with the customer in mind. Always keeping in mind the customer and the genius technical brains – those product developers – being themselves a customer for their products should be the top secret to Apple’s success.

  1.  Thinking years ahead – may be a mantra for selling its 1 Billionth iPhone

Whether it is design or the features or the ease of use, Apple stays miles ahead of the competition. Apple always comes up with a product at least 2 years ahead. (If not ‘Light Years Ahead’ as their slogan goes). This is something their competitors are finding hard to beat. That is, an iPhone released today in the market would have been designed and ready 2 years back! Apple always thinks about the future when it comes to designing life changing gadgets, whether it is an iPod, iPad, iPhone, Mac or whatever this holds true.

  1.  Only attempt if they can make it better:

It would be surprising to know the fact that Apple has never invented any product in the past decade. Whether it is iPod, iPad or the iPhone it is a re-invention of an already existing product. They took a product already in place and made it far better that nobody else could think of, even the original inventors. Apple has a practice of taking up things, only if they strongly believe that they can make it better beyond anybody’s imagination.  Else they wouldn’t even attempt.

Under Tim Cook’s leadership, Apple has grown to limits that even Steve Jobs himself wouldn’t have expected. However, Steve is right in deciding his successor just a couple of weeks prior to his death. Cook has proved that Steve made the right choice.

It’s not yet certain to what heights Cook can take Apple without Steve Jobs. The company is yet to have a breakthrough innovation which Steve is always passionate about. Adding to that gloom, Apple has reported a declining sale of iPhones in the last quarter but however, Cook is trying to reverse this rare decline that has happened. We are not sure if Cook will succeed, but Apple as a brand is sure to take it and win the race with iPhone 7 launch fever already hitting the streets. After all, Apple is still the biggest company in the world by market capitalization.

Celebrating of the selling of  1 Billionth iPhone.

1 billionth iphone

Business Digital marketing Entrepreneurship SEO

Hiring SEO Expert

Hiring SEO Expert !!!


With the growth of internet and mobile users, the way business happens has dramatically changed with worldwide implications, especially during the past few years. Digital marketing plays a major role in the way business happens in the current scenario. This being the case, many Digital Marketing Agencies have mushroomed of late. But the major challenge many entrepreneurs face is hiring the right talent, especially hiring SEO expert. It’s always a bottle neck for the digital marketing companies to hire people possessing right skills, and several reasons can be attributed to this. The hiring process itself is a major cause of worry. Having more than 4 years of experience in running a successful digital marketing company, I have a very useful idea to share with you. This will really ease the process of hiring the right talent, especially an SEO expert.

Hiring SEO Expert

Questions to ask when hiring SEO Expert


1. Can you guarantee # 1 position in popular search engines like Google, Bing and Yahoo?

If the answer is a confident and spontaneous YES you need to be extra cautious. This is because no one can ever guarantee # 1 position in any search engine because the string lies with the relevant search engine itself. However, with meticulous efforts and best SEO practices (forget Black Hat) it is possible to achieve numero uno status.
Our team has got  #1 results for more than 100 keywords (a perfect mix of short and long-tail keywords), and one such example is for the keyword ‘tshirts’ – has achieved the first position in Bing and Yahoo as well. (This was achieved after a gruelling 100-day marathon effort). In short, no one can promise results off-hand. The next time someone makes a tall claim like this you need to be wary.


2. What will he/she do to improve the web rankings?

This is a very generic question that helps you understand the candidate’s knowledge levels. The most appropriate answer would be when he or she talks about On Page Optimization, Off Page Optimization, SEM and SEO. You know he or she has some stuff.

3. Would they stray beyond the guidelines just for the sake of producing results?

SEO can be broadly classified into two types. White Hat SEO and Black Hat SEO, and as the names suggest, White Hat is desirable and Black Hat should be avoided at all costs. Google, which is the undisputed ruler of the web has given some wonderful guidelines to help websites achieve good ranking by legitimate means. These guidelines are spelled out in Google Webmaster Guidelines. If anyone violates these guidelines, especially the Quality Guidelines, just for the sake of producing results, you certainly don’t want to hire this person. Remember, once Google penalizes you for Black Hat SEO practices, it is almost impossible to regain status quo for your website. Hence, ensure that the person you are looking to hire involves in only legitimate activities that help you achieve good ranking, and can never jeopardize your website.

These questions are kind of essential in the process of Hiring SEO Expert.

The ultimate tool for testing and Hiring SEO experts


Many a time it happens that the person conducting the interview is not as competent or well-informed as the candidate (in that particular field). This is often true with small startups and small or medium sized companies.

There is an effective solution for this too.

This is apart from the questions you ask, a trump card in Hiring SEO Expert.

The next time someone walks into your office looking for the job of an SEO analyst don’t hesitate to ask the person to complete this comprehensive 50-question SEO quiz by MOZ. Allow not more than 30 minutes, which is actually double the time MOZ allows.
If the candidate manages to score 60% and was able to reason out the choice of answers, well yeah! You can hire the person as he or she knows the stuff.

This quiz apart from using it in the process of Hiring SEO Expert, it can also be used as a litmus paper test to test your knowledge in SEO.


Below is the link for the MOZ SEO Expert Quiz

Well, hope this information would ease up the process of  Hiring SEO Expert, the next time.